About the Genfactor

The Genfactor is the city’s renowned talent contest organised annually by Gentoo. The competition is an opportunity for young people living in Sunderland to showcase their talents, build confidence and grow. 

The amount of talent that has come out of the Genfactor since its launch has been incredible, with many homegrown artists supporting the contestants along the way. 

Tickets on sale now!

The 2017 final is taking place on Wednesday 6 December, 6pm, Rainton Meadows Arena

Don't miss out on the action, reserve your tickets now by contacting Janette Worlock on or calling 0191 525 5203

Tickets only £2 per person, payable on admission*. 

*No admission will be granted without a ticket. Seating allocated on a first come first served basis. Under 16's must be accompanied by an adult. 

Previous winners and finalists have gone on to do great things...

Josh Gregg went on to win a Young Achievers Award and has now joined a band.

2011 winner Alex Forth has just won a place at London’s prestigious Bird College.

2012 winner Lauren Waine has been accepted into Paul McCartney’s Institute of Performing Arts in Liverpool and has been doing pantomimes at the Tyne Theatre.

2013 winners Nu JAM Cru took part in ‘Pulse’ events and were chosen as one of only two dance acts to represent the North East at national level in the U Dance 2014 celebration.

2016 runner up singer and guitarist Tom ‘Mouse’ Smith, has since received a Sunderland Young Achievers’ Award for Music and Performing Arts.