Gentoo support hundreds of customers in annual Easter campaign

Gentoo support hundreds of customers in annual Easter campaign

Our annual Easter campaign has supported hundreds of our customers across Sunderland this week. In previous years, our Easter campaign saw families and Gentoo customers across the city receive chocolate Easter Eggs. In 2021, the campaign was refreshed to support customers with rising food prices amid the cost-of-living crisis.

For a third successive year, hundreds of customers have benefited from Easter hampers filled with essential food and toiletry items, alongside chocolate Easter treats.

The appeal is a collective effort with our contractors, including 0800 Repairs, Adderstone Group, BES Group, Bell Group, Centrus, Equans, Isoler, Jewsons Partnership Solutions, JTC Furniture Group, Kensa Engineering, Northern Electrical Fire Security, RE:GEN, RNJ Partnerships and Suez.

Together, we collected hundreds of food items to create more than 80 Easter hampers. The hampers are filled with food essentials including cereal, pasta and rice as well as essential toiletries and some chocolate Easter treats. The hampers have been delivered to our customers across the city in time for the Easter weekend by their Neighbourhood Co-ordinators.

Chris Roberts, Director of Customer at Gentoo Group said: “We are delighted with the outcome of this year’s Easter campaign, which has delivered essentials and food hampers to more than 80 families in need across the city.

Three years on, the cost of living crisis is still having a huge impact on residents in the city. I’d like to thank my colleagues at Gentoo and our contractors for their generosity and hope an Easter gift has been a small support to our customers who need it this weekend.”

We offer a number of support services to our customers who are in financial difficulty or need advice. Last year, our Money Matters Team supported customers to receive additional income totalling more than £2.3 million.

To contact our Money Matters Team, please call 0300 123 2004 or email

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