See the Great Polar Pooch

Gentoo recently pledged our support for the Great North Snowdogs Trail – Tyne and Wear’s biggest ever mass-participation event.

The Great North Snowdogs trail is inspired by Raymond Briggs’ The Snowman and The Snowdog. Sculptures have been placed in key locations, each uniquely decorated by professional artists and celebrities.

The interactive trail features 61 large outdoor Snowdog sculptures and 97 small Snowdogs across the North-East. To help you find all of the dogs St. Oswald’s have produced a trail map. It can be downloaded at or you can pick one up at: 

  • The Bridges Shopping Centre 
  • National Glass Centre
  • Stadium of Light – Hotel, Ticket Office and Club Store
  • Washington Galleries

Maps are available in Gentoo local offices. There is a suggested £0.50p donation. There is also an app that can help locate your nearest big Snowdog and you enter the special four-digit code on its plaque to unlock rewards and special offers. The app can be download via the App Store and costs £0.79p with funds raised from it supporting St Oswald’s Children’s Hospice.

Our large Snowdog 'Great Polar Pooch' is part the city-centre trail and we have also donated 10 smaller dogs to local communities, all which will form part of the indoor mini-trail. We’ve donated 9 of the smaller dogs to local schools and 1 to the young people who live in Holmewood.

14 of the dogs live in Sunderland and our Snowdog is located in Sunniside Gardens – why not pay him a visit? You can also follow him on Twitter @GreatPolarPooch. Please take lots of photos and post them on Twitter or send them to the

To find out more about the event visit

To keep up to date follow @great_snowdogs on Twitter and Instagram. If you post about the trail make sure you use the hashtag #GreatNorthSnowdogs

Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Children’s Hospice. A separate trail of smaller Snowdogs, created by local school children and community groups will also be exhibited, celebrating the talent of the young people of the North East.