Gentoo generates almost £5 million social value for Sunderland

Sunderland-based housing association Gentoo has released its Social Impact Report 2018-19 and revealed the organisation generated a social value for the city totalling almost £5 million.

The report is a summary of the social and economic impact the Group’s services, policies, projects and programmes have on its tenants, colleagues and communities across Sunderland.

In 2018-19, the Group’s activity generated social value of almost £5 million through such activity as providing services for young people, older people and those with care needs; working with involved tenants and residents’ associations; supporting community organisations; helping people get into work; safety and support services (such as victim support); and supporting homeless people and those in temporary accommodation.

Gentoo measured the impact of some of its services using the HACT Wellbeing Valuation Approach, which is a robust way to measure the social impact of an intervention by how much it increases people’s wellbeing. It is a method for placing values on things that do not have a market value through being bought or sold.

The Social Impact Report also includes highlights of the services delivered throughout Sunderland in 2018-19, such as:

  • 317 activities for tenants in extra care and sheltered accommodation schemes
  • Supporting 102 tenants with complex needs
  • Donating 1,500 Christmas gifts to 325 families
  • Supporting 96 people through back-to-work programmes
  • Awarding grants of £34,536 to local community groups

As well as supporting tenants and residents throughout Sunderland, Gentoo looked after homes and communities. It invested £33 million in its properties and cut 3.4 million square metres of grass – that’s the size of 476 football pitches!

Nigel Wilson, Group Chief Executive Officer, said: “Social purpose is at the heart of what we do and having a positive impact on Sunderland is really important to us.

“Our Social Impact Report shows the real difference Gentoo’s services make to not only people living in our homes but to communities across the city.

“Gentoo’s aim is to provide great homes, build strong communities and support inspired people in Sunderland – this report shows just how much we’re delivering on that vision.”

You can read the Social Impact Report 2018-19 in full here.