• Kelly Gleadow and Lucy Malarkey at the Responsible Business Awards

Gentoo Shortlisted in the 2017 Responsible Business Awards

Gentoo has been shortlisted in the Building Stronger Communities category for our Positive Engagement Service. This category recognises business initiatives that deliver long-term social and economic benefits to their communities through the investment of time, money, skills and resources.

The Positive Engagement Service supports perpetrators of anti-social behaviour (ASB) and other tenants with complex needs to make positive changes. They use an approach which combines prevention, early intervention, appropriate enforcement and support. The aim of the service is to reduce incidents of ASB, homelessness and the costs associated with dealing with ASB, both to the business and society. The root causes of ASB vary from mental health, confidence, and domestic abuse issues through to drug and alcohol misuse. The service aims to tackle the root causes of negative actions, supporting perpetrators to make positive changes. By identifying those in need, providing one-to-one support and working collaboratively with partner agencies, Gentoo is able to improve the lives of perpetrators, victims and the wider community.

Now in their 20th year, the Awards champion the most inspiring businesses who are making a difference by taking action to build more inclusive workplaces, stronger communities and tackle our biggest environmental challenges.

Commenting, John Craggs, Chief Executive Officer, Gentoo said: “We are delighted to be shortlisted for this prestigious award. Without the appropriate support, people with complex issues such as substance misuse, mental health issues and domestic abuse can fall into a downward spiral. As a housing association and responsible business, we are committed to building stronger communities and inspiring people to be the best they can be. This service not only helps to tackle some of the most pressing issues in society, but it helps individuals to sustain a tenancy and puts them on the right path towards a brighter future.”

Chief Executive of Business in the Community, Amanda Mackenzie, said: “We want all businesses to be a force for good in the community, and being shortlisted means that Gentoo can inspire many more companies to be part of the responsible business movement, so that together we can work for a fairer society and a more sustainable future.”

More than 240 companies entered the Responsible Business Awards, with 92 making the shortlist. A celebratory reception was held in London to mark the announcement of the Responsible Business Awards Shortlist on Tuesday 25 April. Attendees networked with other shortlisted companies and collected their trophies.  

The announcement coincided with Responsible Business Week (24-28 April), an annual initiative aimed at increasing awareness of the positive contribution of businesses to society.

To find out more about Responsible Business Week 2017 visit or search for the hashtag #RBweek.