The Art of Giving at Christmas

Every Christmas Gentoo encourage their staff and corporate partners to donate a new or unused gift to help those less fortunate.

Last year, hundreds of gifts were donated and given to local charities and individuals.

Often a donated present is the only gift someone receives, and to make this year even bigger and better, Gentoo is asking the community to get involved. Donations can vary from toys, toiletries, selection boxes, food items, clothing, pet treats and other unused gifts – all with the aim of giving a little happiness to others at Christmas time.

Gentoo volunteers sort and transport donations to local charities and beneficiaries including:

• Ashkirk Homelessness Household Project
• Children’s Services, Wearside Women in Need
• St Benedict’s Hospice, Sans Street Youth and Community Centre 
• Hope 4 Kidz
• Centrepoint
• Lewis Crescent
• Pawz for Thought
• Animal Krackers
• Local food banks

Gentoo also donate gifts to young people they support and to those who are socially isolated.

This year corporate partners Berghaus, Northern Gas Networks, ASDA and Barclays will be supporting the campaign.


Give a little happiness this Christmas

If you would like to donate a new or unused gift this Christmas you can drop items off at any Gentoo office:

❄ Emperor House, Doxford Park, SR3 3XR
❄ 27 Fawcett Street, Sunderland, SR1 1RE
❄ 2-3 Arndale House, Washington, NE37 2SW
❄ Havelock Civic Buildings, Sunderland, SR4 8AH
❄ Skyline Centre, Houghton le Spring, DH4 4AJ
❄ The Conishead Centre, Sunderland, SR3 2AN
❄ The Cornhill Centre, Sunderland, SR5 2LR
❄ The Galleries, Washington, NE38 7S

Alternatively, you can drop your donation off at the following Barclays branches:

❄ Unit 8 The Galleries, Washington, NE38 7SH
❄ 53 Fawcett Street, Sunderland, SR1 1RS
❄ Newbottle Street, Houghton, DH4 4AE
❄ 3 Front Street, Hetton-le-Hole, DH5 9NU


Andrew Hoseason, Project Manager, Washington Community Food Project said:

“Sometimes when we visit peoples homes, a tub of margarine might be the only thing in their fridge, so it makes us so happy to see relieved and grateful customers at a time of need. This is literally the difference between eating and not eating. Often we visit homes where people haven’t eaten for days. The generosity of the people in Sunderland gives us a real sense of pride in what we do. Christmas is an especially difficult time for people in extreme poverty and food donations can make a world of difference.”

Clare Phillipson, Director, Wearside Women in Need added: “Gentoo’s Art of Giving campaign appeal is vital to victims of Domestic Violence.

Its stops the worry of no present to open on Christmas day, and it gives hope and optimism for the future, because it is proof that other people do care.”

Christmas is a time for giving and your donation can make a huge difference to the lives of people across Wearside.

You can make a donation up until Friday December 11