We've partnered with Salesforce and Globant to deliver digital transformation

Genforce team at launch

We have launched our new digital housing solution, ‘Genforce’ to improve the service we provide to our customers.

Working with Salesforce and implementation partner Globant, we have launched the first stage of our CRM system, Genforce, this week by implementing ‘Customer 360’ and end-to-end fire doors inspection and repairs process.

We will now be able to log customer interactions in one place with Salesforce Customer 360, improving the customer experience with the Group at every interaction.

The launch of the end-to-end fire doors process will transform the way we inspect and repair fire doors, continuing to ensure our customers are safe in their homes.

Vicky Lambert, Genforce Programme Lead, said: “We are delighted to be working alongside Salesforce and Globant on this transformative project. Our customers are at the heart of everything we do and Genforce will really help us to deliver a service that is centred around our customers.

“We are really excited about the difference this will make to our organisation, our colleagues and, ultimately, our customers.”

Speaking about the partnership, Thomas Lancefield, Sales Lead for Social Housing at Salesforce UK and Ireland, said: “Salesforce is proud to be partnering with Gentoo on their Genforce programme. It has been fantastic to see the progress already made with the launch of fire door inspections and future phases will help them meet and exceed the needs of customers and colleagues.”

Justin Innerarity, Delivery Director at the Globant Salesforce Studio said: "It's been a truly collaborative effort with the team at Gentoo to deliver this first phase of their digital transformation journey. Our innovative approach in reinventing their new Fire Door inspection process is a great use case of Salesforce Field Service in the compliance space.

“We look forward to supporting Gentoo in unlocking even greater value from the Salesforce platform in future phases."

Gentoo will be launching the next phase of their transformation programme in September by using Genforce to case manage how it deals with reports of damp and mould in customers’ homes.

Latest articles

15 October 2025

Green-fingered Sunderland couple win top prize in Gentoo gardening competition

A passionate gardening duo from Sunderland are celebrating after being crowned winners of Gentoo’...

photo of woman and a quote from article
13 October 2025

Customer reflections on Domestic Abuse and the Housing Community Summit

Hear from Steph, a member of our Customer Committee on her reflections from the...

8 October 2025

We are committed to end violence against women and girls by gaining White Ribbon UK accreditation

We have been awarded White Ribbon UK accreditation for our commitment to workin...