Gentoo strengthen partnership with Kim McGuinness to tackle anti-social behaviour in Sunderland

Our customers welcomed Northumbria Police and Crime Commissioner, Kim McGuinness, to one of our high-rise residential buildings in Sunderland to discuss anti-social behaviour (ASB) and how best to tackle it.

During the informative session, held at Aberdeen Tower in Lakeside Village, Silksworth, Kim discussed the force’s approach to tackling anti-social behaviour across Wearside whilst giving customers the opportunity to voice any concerns in their area and share how ASB has had an impact on their lives.  

Among those who spoke about the issue was Gentoo customer, Emma Neale, who said: “I see a lot of ASB in my area but it’s being dealt with through multi-agency support, and I think it’s important for customers to know Gentoo and Northumbria Police, alongside other partners, are there to support us.”  

Fellow customer, David Banks, who also attended the session, added: “Lots of people know someone who knows someone that is involved in ASB and it’s time we start talking about it more.” 

Following her discussion with customers, Kim then joined our board members to address customer comments and further develop the Group’s plan for dealing with ASB.  

Louise Bassett, Gentoo’s Chief Executive Officer, said: “At Gentoo, the safety and wellbeing of our customers and local residents is extremely important. That’s why we are committed to strengthening our partnership with Northumbria Police to work together to tackle anti-social behaviour in our neighbourhoods.  

“We understand we need to offer as much support to both victims of anti-social behaviour and those living in our communities with complex needs. I’d like to thank Kim McGuinness for visiting our communities and listening to the experiences and concerns of our customers.  

“Our partnership is vital to ensure we can work together to address these issues going forward.” 

Northumbria Police and Crime Commissioner, Kim McGuinness, said: “From nuisance motorbikes dangerously riding where they shouldn’t be to vandalism at our bus stops, I have invested in a lot of policing operations and prevention projects to really address issues that matter and cause concern in our communities. Any behaviours that cause people to feel uncomfortable or unsafe when out in their local area or even when at home – they have to be taken seriously.

“This visit provided a great opportunity to speak to residents about what is working well and what we need more of. There is very much a shared commitment with Gentoo to improving lives in the area and tackling ASB is an absolute priority.”

We are a member of the national Anti-Social Behaviour Panel, launched in 2022, alongside other housing associations and support networks. We work together with these partners to deliver positive change for local communities.  

If you are concerned about anti-social behaviour in your area, you can anonymously report this to us here. 

  
  

    

    

 

 

 

  

 

Latest articles

2 May 2025

More than 1500 customers hop into Easter fun at Family Fun Day

Thanks to a partnership with The Foundation of Light, more than 1500 customers enjoyed a free Eas...

30 April 2025

Green light for 294 new affordable homes in Sunderland

We're delighted to announce we have received planning approval to build 294 affordable homes as p...

22 April 2025

We are investing over £250k in our 2025 apprenticeship intake

We have announced we are investing over £250k in our 2025 apprenticeship intake.

An open d...